Cleveland, Cleveland, Clevelannnnnd. I write to you as a former Pittsburgher. Gasp, I know.
But, I love you, Cleveland. I root for you! I am one with the 216. Instead of taking my talents to South Beach, I've brought them here, to YOU, like so many others have.
But, there's something we need to talk about.
And this time it's you. Not me.
There is a new video out—it portrays you in a positive light, something I'm always in support of. But, Cleveland . . . why did you cheat on all of your creatives and outsource elements of your new campaign to a Kansas City firm? These are the moments and projects your loyal, devoted and (at times) desperate creatives wait for and you ripped it right from our crippled mouse clenching hands.
The two-minute promo from the KC firm is "good," I guess. Safe, but good.
I'll never quite understand why this city continues to build campaigns around the idea that the entire world thinks Cleveland is a piss on city and that we're in a constant struggle for someone to pay attention to us.
I know, I know you say—but, in the video it reads: "While they were talking, we weren't listening." Obviously we were, because we continue to address the horror stories and bad jokes, and desperately attempt to defend ourselves . . . over and over and over.
I'm waiting for the campaign that finally manages to let go of past perceptions of you, Cleveland. I want a campaign that loses the persona of the "comeback city" and just starts fresh from day one with an entirely new identity of what Cleveland IS. Not what you were as a city in the past. Not what you will be as a city in the future. TODAY is what I'm interested in.
And, Cleveland—please let that Kansas City firm know that we have talent right here in the Greater Cleveland Area to produce something better than 2 minutes of what is kind of, sort of, generic stock footage of this city.
I would be happy to provide a list of our own homegrown creatives if they are looking for a graphic designer or photographer. Maybe they're in need of a set/prop stylist like myself, or a talented food stylist? Also, if they need any additional tunes from a local band for future videos, I know a great one in addition to the Welshly Arms.
Oh! I almost forgot. Maybe they'd need a painter? One who's from here, has been featured in the New York Times and has chosen to keep his studio in Cleveland, the city that he loves.
Forever rooting for you,
PS | If you could also tell the KC firm that the creatives linked to above are just the tip of the iceberg, it would be appreciated. Thanks!